Practical, evidence-based writing on employee engagement, survey design, and the methods behind credible workforce research.
Free-text survey responses are too often reduced to word clouds or cherry-picked quotes. A structured approach to thematic analysis — with transparent coding choices and careful preservation of voice — produces findings that hold up to challenge.
Read articleAnonymity sits on a spectrum, and where a survey lands on it shapes data quality, UK GDPR compliance, and how openly employees respond. A look at where anonymity tends to break down — and how to design around it.
Read articleI design and deliver employee engagement surveys, mixed-method workforce research, and qualitative analysis for UK organisations.
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